iLounge: iMac, mini drop before Showtime - why?

This morning, Apple unveiled its most powerful iMac and Mac mini lineup ever – iMacs received brand new Core2Duo processors and a new 24” model, while Mac minis became dual-core across the board. It all happened without a major announcement, and with the Showtime keynote-style event planned for less than a week from now. Given that much of the world’s technology media will be gathering in San Francisco shortly, the obvious question is this: why did these new computers drop onto the radar screen before the event, rather than at it?

In Larry Angell’s words, “they must surely have enough new stuff at the event to not need these there too.” That has to be part of it. But just imagine what is going to take place at a special event where the announcement of these computers isn’t important enough to share the stage.

MY guess? The iPhone drops on 9/12, introduced by Steve Jobs and the remaining Beatles, who appear immediately on iTunes. That’s big. That’s bigger than 24” big.

via iLounge


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