Good grief.

I can handle wireless phones for communication between the dugout and the bullpen…

Starting Tuesday, when Chicago Cubs manager Dusty Baker needs to communicate with his bullpen during games, he’ll call on a wireless handset designed by Motorola rather than reach for the corded phone on the dugout’s back wall.

But this is just yucky.

Motorola might be able to take advantage of Bluetooth technology and wearable communications for other off-the-field innovations in thefuture — such as enabling Baker to communicate through a device embedded in his trademark wristbands

So, so whack. I think I am a little queasy.

(wired)

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You’re currently reading “Good grief.,” an entry on planet jerry!

Published:: June 13th 07:23 AM

Updated:: August 8th 12:54 AM

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http://serafinisays.blogspot.com 06.14.06 / 04AM

The net effect is that Motorola gets to have an obnoxious product placement, a disgusting move made, admittedly, by the team to receive “another revenue stream for the Cubs organization in terms of a rights fee, and it should become a lucrative branding opportunity for the sponsor.”

Wonderfully, as the shills for the Cubs and their sponsor got the camera poised on Larry Rothschild and the bullpen coach, Juan Lopez, the phones failed. Or, at least, failed enough, that they had to go back to the archaic technology of land based phone lines. Not surprisingly, the cameras turned quickly away from the scene of the two coaches staring at the phones, hoping they would work, and then eventually giving up.

Good grief.

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