tompeters! is a "Top-line Guy."

tompeters!: I am hardly opposed to saving money! But, in my view, in 9 of 10 cases it’s putting the cart before the horse. You see, I’m a “Top-line Guy.” My first question, instinctively, is,

“How will this project enhance the customer experience in a way that will implement ‘dramatic differences’ from our competitors so that we can capture new customers, retain old customers & grow their business, build our brand into a lovemark … And kick-start the ‘top line’?”