Skype's Slick Referral Program

Skype is encouraging users to recruit their un-Skyped friends and relatives, sending the un-Skyped an earbud with a mic, software and SkypeOut minutes on behalf of the user. Enabling sneezing is an efficient way to boost their user base and use established users. By including something of some perceived value they make the offer seem beneficial to both the user and their friend.

The Skype Starter Kit is everything needed to get started with Skype in one small, tasty package. The Skype Starter Kit consists of an earbud with a built-in microphone, a mini-CD with Skype software for Windows, and a voucher for 30 SkypeOut minutes.